Tourism Trophies 2022-2023: Great Tourist Attraction Trophy

08:00 20 August 2022

Whatever your age, a great day out with your loved ones is sure to bring a smile to your face and leave you with many happy memories, and the award for Great Tourist Attraction of the Year at the East of England Tourism Awards 2022-2023 recognizes companies that deliver truly memorable customer experiences and demonstrate excellence in all areas.

“Great tourist attraction businesses appeal to all generations and are important to our tourism industry as they encourage tourists to come from across the UK,” said Joanna Nicholls, partner at Howes Percival, which sponsors the award. “It is important to recognize the teams who work hard to provide excellent service, ensuring all visitors have a truly memorable experience.”

Joanna Nicholls, Partner at Howes Percival
– Credit: Howes Percival

From businesses that provide thrills to those that showcase the wonders of the natural world, there are so many great days to discover in the region. So, according to Joanna, what will make a grand entrance? “A company that offers a range of activities for everyone, providing a great full day out, while continually trying to improve the visitor experience.”

Joanna added that the winner should be directly involved in tourism and make a broader contribution to the visitor economy, understanding the important role tourism plays in the region’s growth.

“The visitor economy not only directly contributes to local growth and employment, but also provides wider benefits to local communities,” she said. “It is therefore important to be directly involved in tourism, to attract visitors to the region and to contribute to the growth of the sector.”

Businesses and customers who want to shout about a great experience are encouraged to submit entries to ensure the best of the best are rightly recognized and the main tourist attractions in the east of England are highlighted. in the rest of the UK.

“The awards celebrate some of the wonderful things tourism businesses are doing in the region and ensure that visitors, locally and nationally, know what the region has to offer,” said Joanna. “By winning this award, a company can firmly place itself on the list of coveted places to visit and gain national recognition.”

Meet the godfather

Howes Percival is a leading commercial law firm offering a wide range of legal expertise, ranging from corporate, employment, litigation and property to estate planning and family law.

Its lawyers have extensive experience advising clients in the leisure and tourism industry. In a sector strongly influenced by economic changes, they understand the challenges that businesses face and the need to react quickly to industry opportunities.

The company’s clients range from international corporations to family businesses working across the leisure and tourism industry.

Archant organizes and hosts the annual East of England Tourism Awards to recognize and celebrate businesses and individuals who contribute to the regional tourism economy. The prizes are open for entries until Sunday, October 2. To enter, please visit

Keith P. Plain