Sarner helps reinvent a new flagship cultural heritage attraction in Northern Ireland

Sarner helps reinvent a new flagship cultural heritage attraction in Northern Ireland

UK – Sarner International worked with Mid Ulster District Council to undertake a planning and feasibility study for one of Ireland’s most important historic sites, The Hill of the O’Neill in Dungannon, a former bastion of power since over 400 years. The project aims to elevate this extraordinary historic site onto the world stage as a cutting-edge new immersive heritage destination that uncovers dramatic, poignant and engaging stories that have shaped history and are still so relevant to Ireland today.

The hill witnessed many fierce battles, sieges, feuds and dynastic conflicts. For centuries the hill has been at the center of great upheavals in Irish history, from its beginnings as the seat of the famous O’Neill dynasty to the Flight of the Earls and the Plantation of Ulster in the 17th century. The plantation was the point that marked the transition in Ulster from an old Gaelic tradition to a new Anglo-Scottish philosophy. It was indeed the beginning of another era in the history of Ireland and, of course, of the Hill.

Building on this incredible story, Sarner helped reinvent the attraction as one of Northern Ireland’s premier cultural heritage destinations, securing major funding and ultimately releasing its potential to attract a domestic and international visitor market.

The new state-of-the-art attraction will transport visitors to medieval Ireland and immerse them in tales of dynasties, power struggles and divided loyalties.

Outside on the hill, visitors can take in the panoramic views of Ulster as they stand on the high vantage point from where Hugh O’Neill commanded his kingdom. Then, using groundbreaking digital visualization techniques, Hugh O’Neill’s former empire will come to life before visitors’ eyes.

Sarner’s Executive Creative Director, Mike Bennett, explains: “Over the centuries, the site has hosted a rich mosaic of historical events of international significance that have played a central role in creating the Ireland we know today. today, with far-reaching significance. Sarner is honored to be given the task of helping shape the next chapter in Hill’s history.

September 6, 2022

Keith P. Plain