Peanuts & Kilburn open new immersive interactive attraction with Charlie Brown and Snoopy

Kilburn livethe global market leader in creating large, branded live event attractions with a focus on family entertainment, announced the opening of the new immersive attraction Finding Snoopy: A Peanut Adventure. Created alongside Peanuts Worldwide, the adventure will take fans of Charles Schulz’s world-famous comic book on a unique adventure into the world of Peanuts at Hawaii Ala Moana Center.

The collaboration will give guests the opportunity to step into the comic and embark on a new family adventure as they help Charlie Brown search for his beloved dog, Snoopy. Among the many familiar places in the Peanuts District, visitors can stop and visit:

Snoopy’s Kennel – For the first time ever, step inside Snoopy’s Big Red Kennel and see how everyone’s favorite beagle lives. Guests will be able to see inside this iconic home which will be filled with many amazing surprises to help them on their journey.
Charlie Brown’s Room – Come in and chill out as you toss out your best “AAUGH!” noise in a shout meter and see where you stand on a distinctly Peanuts scale.

Lucy Psychiatry Booth – The doctor is there – sort of – as guests can pick up the phone and hear Lucy’s advice and pearls of wisdom.

The Classroom – The famous Classroom will be featured as visitors are invited to switch to one of two microphones set up for children and adults to address their fellow students – but at a glance to animated specials, the adult microphone translates everything into the trademark “wah wah wah” adult voice.

“We are extremely excited to bring this Peanuts adventure to life. Working with the Peanuts team was an honor for all of us and ensured that the authenticity of this activation was a priority from the start. This brand means so much to so many people on so many different levels that we had to get it right,” said Mark Manuel, CEO of Kilburn. “For the first time ever, customers will be able to step into the iconic world of Peanuts and find incredibly fun surprises around every corner. I suspect people will be blown away when they step into this unforgettable adventure.

Peanuts brings all the ups and downs of growing up to life in a uniquely poignant and thoughtful way. The Search For Snoopy: A Peanuts Adventure will celebrate enduring comic book themes – friendship, belonging, perseverance, unique talents and the power of imagination.

Additionally, in an attempt to capture just how special Peanuts is to so many around the world, Kilburn Live invites people to visit the Search for Snoopy website ( to upload a video message expressing what exactly Peanuts means to each of them. Three lucky guests with the most impactful and poignant messages will be invited to come visit the adventure on an all-expenses-paid trip to Hawaii with family members and/or friends.

“We are so excited for guests to immerse themselves in this completely original, story-driven family experience. It was a labor of love to bring the world famous band to life; children of all ages will delight in this wonderfully imaginative adventure-themed attraction.” Craig Herman, Vice President, Location-Based Experiences, Peanuts Worldwide.

“We are delighted to welcome Kilburn Live and the Peanuts attraction to the Ala Moana Center for residents and visitors to enjoy,” said Jake Wilson, Vice President and Senior General Manager of the Ala Moana Center. “This unique experience is a perfect fit for Ala Moana Center as we seek to diversify our retail, dining and entertainment offerings with more family-friendly options.”

This announcement follows Kilburn Live’s recent successful ventures into the live entertainment space with The Dr. Seuss Adventure and NERF Challenge activations with The Game Room: Powered By Hasbro set to open in 2022.

To find out more about Kilburn Live and its rapidly growing offerings or sign up to receive updates on its latest news and sales, visit

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Keith P. Plain