India’s sports scene is gaining popularity due to improved performance, increased government and private investment and increased viewership

India’s sports scene is gaining appeal due to improved performance, increased government and private investment and increased viewership

In India, sports are often associated with cricket. For many years and continues to this day, cricket has been the most popular sport in our country. Sporting mega-events like the Olympics and the Commonwealth Games, however, give our fellow citizens new vigor for the right reasons. India is a developing sporting nation as it is increasingly competing better in international competitions. Public funding and private equity contribute to growth, and the audience is the icing on the cake.

India’s success at Birmingham 2022 has inspired and raised expectations for the Paris 2024 Olympics. Coast in India if you exclude the Commonwealth Games in Delhi in 2010), winning 61 medals (22 Gold, 16 Silver and 23 Bronze), five less than this year’s total. Even though shooting had already won 16 medals for India at the Commonwealth Games on the Gold Coast, shooting was not included in the 2022 Games. With nearly 60 medals and a fourth place overall, the India has done quite well in light of this reality.

India will take part in the 2022 Commonwealth Games in Birmingham with a team of 215 competitors, with an impressive 3.5 athletes per gold medal. India sent a delegation of 218 athletes to the Gold Coast in 2018 where they won 66 medals with a medalist ratio of 3.30 athletes per medal (16 shooting medals). India sent 224 competitors to the 2014 Winter Olympics in Glasgow where they won 64 medals with a medal ratio of 3.50 athletes per medal (17 shooting medals). India nevertheless has a consistent contingent despite the absence of shooting athletes, both in terms of number of athletes and athlete medal ratio.

Athlete-to-medal ratios remained at 2.4, 2.48 and 2.92 for elite teams like Australia, England and Canada. If shooting and archery are included in the upcoming Commonwealth Games, India could reduce the number of participants competing for a gold medal. For a young nation like India, this is incredibly optimistic and hopeful. India has performed admirably in many sporting competitions, but a few have stood out. India entered the history of athletics by winning 8 medals (Second best after the Commonwealth Games in Delhi).

Whether it’s Eldhose Paul’s gold medal in the triple jump, Murali Sreeshankar’s silver in the long jump or Avinash Sable’s generational record in the 3000m steeplechase, the Indian sports delegation continues to amaze the world and move forward at a rapid pace. India had a ratio of 10.71 athletes per medal in 2018, but by 2022 it had dropped to 4.21 athletes per medal.

India made grass ball history by winning one gold (four ladies) and one silver (four men). Lawn ball competitions have never been won by India; it has not only increased interest in the sport there, but will also inspire players of all ages to get into it.

The optimism and enthusiasm of judo fans were also fueled by 3 judo medals. Our hockey teams did not reach the podium in the previous edition, but this year’s second and third place finishes by the men’s and women’s teams gave them more confidence for the 2017 World Cup. a tremendous accomplishment that our 12 wrestlers all made it to the podium. India won 1 silver medal in table tennis in 2016; in 2022, he won 7 medals with 1.71 athletes winning each medal, including 4 medals from the famous Sharath Achanta (3 gold and 1 silver).

With three gold medals and one bronze, India also dominated badminton. Badminton has effectively developed a sustainable structure independent of generational talents through the efforts of Badminton Federation of India and others. India’s women’s cricket team also won the illustrious silver medal (cricket made its debut at the 2022 Commonwealth Games).

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India has become more active in world events through government and long-term preparation of federations. More than Rs 300 crore more was allocated to sports by the Indian government than the previous year. Currently, Rs. 3062.60 cr. that’s the entire budget reserved for sport. The GoI has increased funding for the National Youth Empowerment Program from Rs 108 crores to Rs 138 crores to improve sports at grassroots level.

Additionally, funding for the Khelo India scheme has increased from Rs. 879 Target Olympic Podium Scheme (TOPS), intended for probable Olympic medalists, was introduced by the Ministry of Sports. Anand Rathi Advisors Limited (ARAL) has published a study which states the following: The sports industry is expected to reach US$12.6 billion by 2027, a 4x increase from US$27 billion in 2020. The sport is actively promoted and developed in India by companies such as Reliance Jio, Amul, Tata, Edelweiss Financial Services, Adani Group, Herbalife, Li Ning, SBJ and JSW Foundation.

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The number of advertisers will increase in direct proportion to the number of viewers. Just over 100 million people watched Tokyo 2020. The unprecedented number of medals won by the Indian team has sparked strong interest in the competition, especially in sports such as hockey, athletics, wrestling, badminton, boxing and weightlifting. The Indian sports media industry was worth over $1 billion in 2020 and according to research it will grow to over $13.4 billion by 2027. The media rights market, if it is to 52.1 billion dollars, has enormous development potential.

With the commitment of our athletes, the help of the public and commercial sectors and the affection of our fellow citizens, India can and is becoming the next great hub of sport.

edited and proofread by nikita sharma

Keith P. Plain