Import Promotion Desk showcases Africa’s diversity at Fruit Attraction

Mangoes, avocados, sweet potatoes, green beans and fresh herbs: the range of fruits and vegetables from Africa is constantly expanding. The Import Promotion Desk (IPD) will provide an overview of Africa’s diverse and high-quality offer at its stand in Hall 6 E08 at Fruit Attraction, taking place in Madrid from October 4-6.

14 companies from Egypt, Ivory Coast, Ghana, Kenya and Morocco will showcase their fresh produce and highlight the advantages of Africa as a sourcing market. The producers have been carefully selected by IPD experts and meet international standards, European quality requirements and the necessary delivery quantities. From Ecuador, Colombia and Peru, the import promotion initiative is accompanying eight other companies to the international fair.

Under a special program, IPD, funded by the German Federal Ministry for Economic Development and Cooperation (BMZ), also helps Ukrainian exporters to establish trade relations with Europe despite the war.

For the first time, four companies from the new IPD partner country, Kenya, will be represented at Fruit Attraction. They will bring a wide selection of fresh herbs including basil, oregano, tarragon and thyme. Plus, they’ll feature avocados and fine beans, among others.

Mangoes come from Ghana. Thanks to two mango harvests per year, Ghanaian producers can offer their fruits from May to July as well as from December to February. Fresh mint and lemongrass, as well as goji berries, in great demand, are products from Morocco to
This year’s Fruit Attraction. From Côte d’Ivoire, a company specializing in the cultivation of organic coconuts will be represented. A wide range of fresh products will be presented by six Egyptian companies: in addition to strawberries, pomegranates and grapes, there are many vegetables,
such as yellow and red onions, sweet potatoes, artichokes and sugar snap peas.

“In addition to variety and quality, seasonality and geographical proximity to Europe are additional arguments for importers to extend their commercial network and tackle new African partners”, summarizes Dr. Julia Bellinghausen, head of IPD. “Through sourcing, testing and matchmaking at shows such as Fruit Attraction, we are helping European importers open up new sourcing markets.”

Ukraine special programme: support for foreign trade.
As part of the special Ukraine program, IPD supports five Ukrainian companies at Fruit Attraction. They offer a wide variety of apples as well as pears and blueberries. “We are very pleased to be able to support new Ukrainian companies in the short term through the special program financed by the BMZ and to establish contacts with European business partners,” says Dr. Bellinghausen. “Previous trade shows and virtual B2B events have shown that the need and the demand both exist.”

IPD’s South American partner countries include a wide range of subtropical and tropical fruits: limes, physalis and passion fruit from Colombia, and granadillas, red and yellow pitahayas from Ecuador. Organic ginger and turmeric from Peru will also be presented.

For more information on the producers:

Keith P. Plain