From October 4 to 6, the 14th edition of Fruit Attraction will be held at IFEMA Madrid. The new director of the event, María José Sánchez, is optimistic and indicated that the level of participation will be similar to that of 2019.
“I am taking over a very consolidated project”
The professional career of María José Sánchez goes back more than 30 years, during which she has managed fairs in different fields. “Now I take the reins of Fruit Attraction with a great sense of responsibility and respect for this sector, which has such a consolidated position in Spain. And of course, I am eager to do everything in my power to allow the show to continue to grow so businesses can see their business expectations met,” she said.
“I am of course taking over a very consolidated project and I will continue on the same path with the collaboration of our strategic partner for this sector: FEPEX. I think it is essential to reinforce all the positive aspects that have given great results over the years and to integrate other new elements into the project to guarantee maximum return on investment for the sector. advice from the organizing committee, as well as commitment, enthusiasm, trust, work and creativity, and investment, Fruit Attraction will consolidate its position as one of the unmissable business meetings in its domain on a global scale,” she added.
“Fruit Attraction 2022 is going to be a great fair”
“Fruit Attraction 2022 will be a great fair,” said María José Sánchez. “Our forecasts are optimistic, given the good pace of participation confirmations, with figures similar to those of 2019, around 90,000 professionals and some 1,800 companies. Of course, these are very good figures, but what matters the most is the interest and support of the fruit and vegetable sector in promoting the fair as a fundamental instrument for the internationalization of the sector and as a meeting point for all the professionals who make up the entire supply chain. We can certainly confirm that the fair’s slogan, ‘Proud to be Fruit Attraction’, is what the companies that are part of it live by.”
Remember that last year, despite the economic and health situation, the edition ended with the participation of 65,000 professionals from 110 countries, as well as 1,300 companies. “At the moment there are confirmed participants from practically all the production areas and autonomous regions of Spain, as well as international participants from 42 countries, which demonstrates the strong commitment to the project of the sector as a whole in this editing.”
For now, the event is expected to host exhibitors from Algeria, Argentina, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, Czech Republic, Ecuador, from Egypt, Finland, France, Germany, Ghana, Greece, Israel, Italy. , Kenya, Malta, Mexico, Morocco, Netherlands, Peru, Poland, Portugal, Republic of Korea, Republic of Moldova, Romania, Slovenia, South Africa, Spain, Sweden, Switzerland, Thailand, Tanzania, Tunisia, Turkey, Kingdom -United and United States.
“Exhibitors at the show will present real novelties”
In addition to the Fresh Produce and Auxiliary Industry hubs already established, there is Fresh Food Logistics, a sector-based platform dedicated to logistics, transport and cold chain management of fresh products. “Of course, we are once again committed to providing transformational solutions through innovation, sustainability and digitalization with the Smart Agro and Biotech Attraction Area,” said María José Sánchez.
“Also, Ecorganic Market will once again be the exclusive space for marketing and exporting organic products, and strawberries will have a leading role in this edition with the Fresh&Star space. It will also be very interesting to discover the products that will be highlighted. to the Innovation Hub, which will bring together the most cutting-edge developments in the sector,” said the director of Fruit Attraction.
“Also worth highlighting is the guest program, as well as the guest importing country, comprising the United Arab Emirates, Saudi Arabia and Canada. Approximately 1,000 buyers from around the world are brought to Fruit Attraction through these programs.”
“In any case, the real novelties are those presented by the exhibitors of the fair, with their products and services”, says María José Sánchez.
The digital sphere will continue to be energized
“Indeed, it would no longer be possible to design a show to be held exclusively face-to-face. We are committed to digitalization in addition to the face-to-face”, specifies the director of this show.
Fruit Attraction welcomes the entire community under the Fruit Attraction LIVEConnect platform, which gives all its members the opportunity to stay connected 365 days a year.
“It is a powerful communication tool that generates brand visibility and awareness and provides the opportunity to network and access catalogs of products and services, as well as high-quality specialized content. There are not two simultaneous trade shows, online and offline, but a complementarity of the two channels, a single experience expanded through technology,” she concludes.