Extravagant smells draw crowds to an immersive wizarding attraction… – ATV Today

SMELL a newt’s eye, sniff a frog’s toe…

Blackpool’s brand new Wizard golf attraction, The hole in the stick, has an unusual trick up its sleeve to attract crowds.

Liam R. Findlay, Thematic Scent Consultant at AromaPrime:

“Even when creating a whimsical scent, careful research is required.” Notes of newt and frog vapors are part of a wizarding alley aroma, where you can imagine these weird ingredients being sold. We’ve researched the pongs of pondlife, but this concoction is mostly based on historic Victorian street records. Herbs and spices, pipe smoke, plants between the cobblestones. This attention to detail serves to convince guests that fiction is reality! This is the special secret to making an experience memorable and magical.

With a second location in York, The hole in the stick is an immersive mini-golf experience, entirely themed around magic and wonder. Whether players are crawling through chimneys, walking through giant portraits, or drinking sparkling potions, there’s endless fuel for the imagination!

As public expectations are higher than ever, The hole in the stick turned to the creators of the theme park industry’s extravagant pongs, AromaPrime Themed Scents! Together, the companies have carefully concocted a range of wacky and historically accurate scents to achieve total immersion in the world of witches and wizards.

The pongs? Ancient books, mystical forests, steam trains and… you guessed it: eyes of newts and toes of frogs! But what happens to make those puffs as realistic as possible?

Stuart Jarman, Managing Director, The Hole in Wand:

“Post-covid customers are looking for something extra in experiences and attractions, and the introduction of scents enables us to deliver a truly magical experience at our golf courses in Blackpool and York.”

Experience the magic for yourself at The Hole in Wand! https://www.theholeinwand.com/blackpool/

Keith P. Plain