Crayola to Double Its Family Attraction Sites Over the Next Five Years | The Valley Register
EASTON, Pennsylvania (September 15, 2022) – CrayolaThe pencil pack just got bigger! This week, the creativity icon announced a new licensing deal with BrightColors, LLC. In collaboration with his partner, Kingsmen Xperience, Inc.BrightColors will open at least five new Crayola Experience locations over the next five years, doubling the amusement brand’s presence in the United States
Crayola Experience has been a family destination for creative play for over 25 years. It has five successful operations, ranging from 20,000 to 60,000 square feet, located in Pennsylvania, Florida, Minnesota, Texas and Arizona. These immersive attractions entertain more than 1.5 million visitors each year with activities inspired by Crayola’s exclusive products and technologies. Popular activities include: naming and wrapping a Crayola crayon, watching how crayons are made live, playing in a coloring page, creating melted wax art, and more.
Last November, Crayola began actively seeking partners to expand its location-based entertainment (LBE) footprint nationally and internationally. This multi-site licensing agreement with new company BrightColors is the first of its kind for Crayola, marking the first step in its global expansion. The partnership will begin with a joint assessment of potential shopping centers, focusing on family markets with strong tourist and/or residential appeal. Kingsmen Xperience will work with BrightColors to help source real estate opportunities, manage licensor relationships and provide production and marketing support.
“Today, Crayola embarks on an expansion effort with a premier partner who shares our ideals and is also dedicated to high-quality customer experiences,” said Warren Schorr, senior vice president of business development, Crayola global licenses and experiences. “BrightColors management has a proven track record not only in creating memorable attractions, but also in providing customers with the highest level of service in operations. They perfectly complement the standards already established for Crayola Experience.
“For decades, we have provided customers with engaging and enjoyable experiences. As we researched potential existing concepts with our colleagues at Kingsmen, all other attractions paled in comparison to the Crayola Experience guest offering,” said Robin Turner, President and CEO of BrightColors LLC and Channel Founder. success story WonderWorks. “During discussions with Crayola, we recognized that we had a common vision and were excited about the potential of this partnership in expanding the Crayola Experience.”
License requests should be sent to CrayolaLicensing@Crayola.com.
Crayola LLC, a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, craft activities and creative toys that offer kids innovative new ways to play. use color to create anything imaginable. Learn more about www.crayola.com.
About the Crayola Experience
Crayola Experience is Crayola’s one-of-a-kind family destination where colorful adventures help kids and adults explore art and technology, express their creativity, and experience color in whole new ways. Attractions are located in Easton, Pennsylvania, Orlando, Florida, the Mall of America in Bloomington, Minnesota, Plano, Texas and Chandler Ariz. To learn more, visit www.crayolaexperience.com.
About BrightColors LLC
BrightColors is an operating subsidiary of Good Vibrations Holding Co., LLC, which owns, operates and finances family entertainment attractions across the United States.
With nearly fifty years of experience in the entertainment, attractions, and retail industries, BrightColors executives have worked at Walt Disney World, James E. Strates Shows, and own and operate Ripley’s Believe It or Not Museum in Panama City, Florida.
BrightColors executives have also co-founded, developed and operated numerous attractions and outlets across the country, including edutainment attractions such as WonderWorks, Beyond the Lens Techno-Tainment Attraction, Adventure High Ropes & Zip Line Shopping, as well as Alvin’s Tropical Island Department Stores. For more information, please visit https://www.brightcolorsllc.com
About Kingsmen Xperience, Inc.
Kingsmen Xperience transforms iconic consumer brand engagements into reimagined and expansive interactive experiences. Through the creation of featured attractions, consumers can interact with beloved brands in new and extraordinary ways.
Based in Los Angeles, California, the team has extensive experience in licensing and managing global intellectual property, raising capital, as well as working with leading commercial real estate companies around the world for optimal locations. In addition, he oversees the management of the design, production and operation of experiential attractions. Kingsmen Xperience projects include museum-quality traveling exhibitions, pop-ups and permanent installations, in both traditional and non-traditional venues.
Kingsmen Xperience is the location-based entertainment-focused US subsidiary of Kingsmen Creatives, Ltd, a leading communications design and production group listed on the Singapore Stock Exchange’s Motherboard. For more information, please visit https://www.kingsmen-int.com/kx
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