Sustainability is at the forefront of consumer concerns, with 93% of recent respondents saying they have made changes to be more sustainable, including recycling (92%) and buying local (72%).
According to a Carzone poll, 89% admit they would like to do more to reduce their carbon footprint. Switching to eco-driving appears to be the likely next step for many of these consumers, and 56% of respondents have considered buying an electric vehicle. This seems like a high number, but the key word is “considered” because for the majority of 56% it was not an affordable option today.
The survey results indicate that the main concern cited by 69% of motorists in Ireland when considering going electric is the initial purchase cost. The availability and ease of charging stations, as well as range anxiety, were also highlighted as top concerns for 66% and 60% of motorists surveyed respectively.
Although the initial cost of an electric vehicle is a barrier for many motorists, more than half (54%) say they would be more likely to consider an electric vehicle in the future as they become more affordable.
However, cost is also a strong motivator for those buying an EV, with 53% of motorists saying lower running costs are the main attraction, followed closely by the environmental impact (30%) of driving of an EV.
Interest in electric vehicles is certainly on the rise, despite the perceived high cost. One in five new cars seen on Carzone in the first half of 2022 was electric, compared to one in 10 new cars in the second half of 2021.
Hybrid vehicles have also gained popularity in the Irish market and are another option for those who wish to reduce their carbon footprint but may have some range anxiety. Two-thirds of motorists (67%) believe that buying a hybrid vehicle is a stepping stone to obtaining a fully electric car.