Attraction World announces the appointment of former…

Attraction World Group has named former WebBeds executive Eloise Myrie as its new chief customer success officer.

Myrie replaces former Customer Success Manager Isabel Beckermann, who was appointed Chief Commercial Officer as part of a restructuring of AWG’s senior team and the creation of a new commercial department at the company.

She has over 20 years of industry knowledge and experience, having held roles with companies such as Virgin Holidays, Co-operative Travel and most recently at WebBeds.

Myrie will be responsible for the group’s new department, set up at the beginning of the year to take care of strategic partnerships and establish new travel distribution relationships, in particular with online travel agencies (OTAs) and launch the activity. in destinations, initially Europe and English-speaking countries. .

AWG chief executive Olly Nicholls said she joined the company at one of the most exciting times in its 16-year history.

He said: “Bringing in Eloise is another shot by the team to attract the best talent in the industry.

“With the constant launch of new B2B2C partnerships, we are constantly in need of great people. 2023 is already shaping up to be incredibly exciting as we establish new partnerships in our new distribution sectors and commission our international distribution partnerships in the United Arab Emirates, India, the United States and beyond.

New partnerships have been forged by AWG over the past year in the cruise, air, rail and hospitality sectors, while partnerships in destinations will soon be launched, he added. as the company becomes a “truly international company”.

Commercial Director Beckermann said, “I am delighted to have Eloise join and bring her wealth of experience and talent to the business. From what I’ve seen, she’s the perfect person for the role – a hands-on attitude, really ‘getting things done’ and a passion for our industry and the people who work in it. We are fortunate to have joined her at a time when we are increasing our speed of scaling and venturing into a multitude of different sectors for distribution.

Myrie said: “Following my long career in travel, it is essential to work with those who offer an excellent work culture and to invest in the development of its employees. I look forward to learning, growing and driving performance working with a highly respected industry brand. »

Keith P. Plain