Andalusia will be the guest region of Fruit Attraction

Andalusia will be the Guest Region of Fruit Attraction 2022. This is the first edition in which, from now on, the fair will have a Guest Region; an initiative aimed at enhancing the visibility of the different Autonomous Communities and showing the diversity of Spanish production. The 14th edition of Fruit Attraction, organized by IFEMA Madrid and FEPEX, will be held from October 4 to 6 in pavilions 3,4,5,6,7,8,9 and 10.

The Guest Region initiative establishes a wide field of common action in the most significant areas of promotion and communication of Fruit Attraction. With this, the Junta de Andalucía will gain, in this edition, importance and strategic visibility for the promotion of the rich offer of fruit and vegetables in the region and the extraordinary quality of its productions.

The initiative also contributes to creating a close link between the Guest Region and Fruit Attraction. This will allow this Community, which has long consolidated its participation in the Fair, to take advantage and make the most of the magnificent global promotional potential of the event of this year’s edition of the Fair; which will be held in Madrid for three days under the slogan “Proud to be Fruit Attraction”.

Attendance this year is expected to reach pre-pandemic levels of 2019.

Practically all the autonomous communities that produce fruit and vegetables in Spain will participate in Fruit Attraction. This testifies to the confidence that the sector has in Fruit Attraction, whose success lies mainly in the great interest of the Spanish fruit and vegetable market for international marketing, precisely in a key month for campaign planning.

The international participation of 52 countries in the event increases every year, thus confirming Fruit Attraction as a key trade event for the global production, marketing and distribution of fruit and vegetables. The fair will have strong European participation from France, Italy, the Netherlands, the United Kingdom, Belgium, Portugal, Poland and Germany. Serbia and Albania, Colombia, United States, Korea, Peru, Chile, South Africa and India will also participate in the event and there will be an increase in African participation, particularly from Kenya, Guinea and Côte d’Ivoire.

It is an unbeatable context to welcome the stellar presence of the Junta de Andalucía, a community that is already a worldwide horticultural reference, as this year’s Fruit Attraction Guest Region; an exceptional scenario to open up new avenues of expansion and business opportunities in other markets.

According to data from the Customs and Excise Department, processed by FEPEX, in 2021 Andalusia remained Spain’s leading exporter, with 4.5 million tons, 1% more than the previous year, of a value of 6,052 million euros (+7%). In the first quarter of 2022, exports from the region amounted to 1.7 million tonnes, 3% less than in the first quarter of 2021, for a value of 3,144 million euros (+ 12%).


Keith P. Plain