Video released as part of the Fort Worth Commercial Attraction Campaign – Welcome to the City of Fort Worth

Posted on July 12, 2022



In April, the City of Fort Worth launched a national marketing campaign in partnership with the advertising agency Schaefer to help raise Fort Worth’s profile with the national business community.

The campaign aims to support the growth of new and existing businesses, celebrate and encourage innovation and entrepreneurship, and showcase the city’s strong foundations within its target industries, which are outlined in the update. 2022 update of the city’s strategic economic development plan.

“This campaign is a great opportunity to raise Fort Worth’s profile nationally,” said Robert Sturns, the city’s director of economic development.

“Partners like Visit Fort Worth have done an amazing job promoting our city as a great place to visit, with incredible historical and cultural attractions, a thriving music scene, and exciting events. And while our campaign is very much aligned with their work, it’s much more focused on the business case for Fort Worth – why our city is also a great place to start, grow or relocate your business.

This new marketing campaign also aligns with the city’s partnership with the Fort Worth Chamber of Commerce to promote business opportunities throughout the city, as evidenced in the Fort Worth report business attraction site.

It starts in Fort Worth

The first video of this campaign highlights several Fort Worth businesses in various industries:

  • Lockheed Martin builds the F-35 Lightning II, the world’s most advanced fighter aircraft.
  • Linear Laboratories manufactures modular electric motors that produce more than twice the torque for the same size, weight and power consumption as comparable devices. Their engines also have a variety of uses, although the company’s current focus is on small vehicles, HVAC, and similar industrial applications.
  • Revitalizing charging solutions has designed an interactive electric car charging station that has both residential and commercial applications – it can even charge two cars at once! The chargers themselves are also “future proof” thanks to a universal connector.
  • University of North Texas Health Sciences Center at Fort Worth recently unveiled its new Regional Simulation Center – a virtual reality space for hands-on learning and training for future generations of students, faculty and healthcare professionals. It is the only such facility in Texas.

Since this campaign is focused on target audiences that are part of the national business community, residents of Fort Worth may not have many opportunities to see this advertisement within the city limits. However, the economic development of Fort Worth social media accounts will share highlights and updates as the campaign progresses.

Photo: The first video of the new campaign spotlights Fort Worth companies in a variety of industries, including Lockheed Martin, which builds the F-35 Lightning II locally.

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Keith P. Plain