North Bay to Launch Workforce Retention and Attraction Pilot Project

The City of North Bay is launching a Labor Attraction and Retention initiative this fall to help local businesses struggling to find workers.

In an Aug. 3 news release, the city said it was taking a “multi-pronged approach” with this pilot initiative to provide guidance and tools to employers in need of human resources assistance.

This two-year initiative builds on their already existing BR+E program. The workforce initiative “will involve developing tools and training for employers; deploying HR expertise to work one-on-one with businesses; virtual job fairs and recruiting events, as well as increased awareness of current resources.”

Local consultations began in 2019 to better understand the needs of local businesses and identify ways to help them stay competitive and grow.

“Recognizing that the national labor shortage is impacting our businesses, we will help North Bay businesses address it with a local, customized solution,” Mayor Al McDonald said in a statement.

“While not unique to North Bay, the workforce was identified in the BR+E report as a barrier to growth. Our Economic Development department will launch the Workforce Attraction and Retention initiative in the fall as part of the implementation phase of the BR&E recommendations.

The city’s program was recently recognized by Business Retention and Expansion International, a professional organization of global economic development practitioners.

Keith P. Plain