Jordan Peele on ‘No’ Becomes Universal Studios Attraction: ‘I’m Very Proud’ (Exclusive)

Jordan Peele on ‘No’ Becomes Universal Studios Attraction: ‘I’m Very Proud’ (Exclusive)

Jordan Peele is known for bringing nightmares to the big screen, but Nope dream a little bigger, and moviegoers will have the chance to actually step into the world of its latest horror entry.

Oscar-winning director and NopeThe ET cast chatted with ET’s Rachel Smith at Universal Studios Hollywood, where the set of Jupiter’s Claim, a central location in the film, is now part of the iconic Studio visit attraction.

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“It’s a piece of Nope together that’s kind of a mom-and-pop theme park owned by a former child movie star, so it’s very meta,” says Peele. “It’s on the Universal backlot tour and it’s the first time something like this has happened, where the actual set is shown as the movie comes out.”

He adds: “I am very proud.

As Peele noted, until Jupiter’s Claim, the beginning of a Studio visit the attraction never opened on the day and date with the corresponding project release date. For some context, Jurassic Park – The ride (now Jurassic World – The Ride) opened to the public three years after the film’s theatrical release, which at the time was even considered to have been accelerated by most drawing boards for turnaround times.

In Nope, Emerald (Keke Palmer) and OJ Haywood (Daniel Kaluuya) are a brother-sister duo of Hollywood horse trainers who encounter alien activity on their remote ranch. “I wrote a screenplay that was impossible. I brought it to people and they told me why it was impossible,” Peele recalled. “I was like, ‘Fine. OK. Now I know I’m doing the right thing. And then I put together a team.

Part of that behind-the-scenes set included Ruth De Jong, the production designer for Peele’s second outing, in 2019 We. The sketch comedy star turned horror maestro was quick to share his praise, telling ET that De Jong is “an incredible talent” who “has put the world of Nope together.”

The impressive turnaround is in part due to discussions that began early in production, where Peele and his producing partner Ian Cooper began collaborating with Universal Creative to conceptualize how best to integrate the set into the Studio visit. Once filming was complete, De Jong worked closely with park developers to carefully disassemble the Jupiter’s Claim set, then meticulously rebuild it on location.

During the interview, Peele took a moment to greet passing guests on the Studio visit tram. “I don’t know if they can tell it’s me or if they’re just waving because a person is waving,” he jokes. “I have social anxiety and self-esteem issues. Even when a tram passes by and beckons me to my own set [at] Universal Studios – I still feel shame.

Steven Yeun plays Ricky “Skirt” Park, the aforementioned former child star who owns and operates Jupiter’s Claim, which is described as “a family-friendly theme park grounded in the whitewashed history and aesthetic of the Rush. gold in California”. “I was just like, ‘What are we doing? This is so wild,’ Yeun tells ET of the first time he saw the litter of Nopeproduction design.

Universal Studios Hollywood isn’t new to building rides based on fictional theme parks. Jurassic World – The Ride portrays a shoot-the-fall attraction in the film universe. And the guests embark The Simpsons Ride in fact, ride a roller coaster at Krusty the Clown’s theme park, Krustyland.

But at Jupiter’s Claim, Peele hinted that the recreated set is also incorporated into a personal meta-narrative about Hollywood. “I’m not going to say much, but in some ways [Ricky] kind of represents me and my relationship with the industry,” he shares.

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For Yeun, he was surprised to find that Ricky’s three-story inflatable figure—alongside the USH’s spinning globe fountain and the all-seeing Minion—remains one of the park’s iconic icons. “It was crazy,” he says of his cartoonish effigy. “I didn’t know we were going to have a 50 foot inflatable from Lil Jupe.”

Yeun adds, “I like coming back here. It’s actually so trippy that it’s going to be here permanently.

As a member of Studio visitPeele also provides a video introduction as guests approach Jupiter’s Claim, which is positioned between views of the War of the Worlds the wreckage and the grand finale of the ride, Fast & Furious – Supercharged. From the tram, customers can expect to see: colorful storefronts, mannequins of period-appropriate townspeople, and neatly scattered props, big and small, along the curving street.

Some of the larger setups, like a set of bleachers from Ricky’s outdoor event that’s teased in the trailers, are apparently microcosm-style recreations of significant footage from the film. For a more interactive option, people who book VIP Experience can also step off the tram and experience additional shades that went into Jupiter’s Claim immersive creation, as well as take selfies with the unsettling 49ers models.

Brandon Perea, who plays Fry Angel (“Five Stars!”) electronics technician Torres, echoes his co-star’s sense of awe over the recess. “It’s crazy how well it’s done,” he tells ET. “I just feel like I’m back to [Jupiter’s Claim].”

As streetcar guides are quick to point out, the horror genre has put Universal Pictures on the map, and the studio continues to double down on that legacy, both in their production slates and in parks. Since 2017, Peele has seen his projects contribute to both. Next get outcritical and box office success, he ushered in several films through his Monkeypaw Productions banner. Meanwhile, We later it set up as a haunted maze for Halloween Horror Nights.

With NopePeele says he’ll be satisfied if the film’s discourse continues to thrive long after people have left the theater or, perhaps, exited through the turnstiles.

“I made a film about the show. And the human being and our relationship to the show. I think the conversation will be about the good and bad that comes with our absolute obsession and addiction to seeing often morbid and spectacular imagery all the time,” Peele shares. “That’s kind of what the movie is about and in its core DNA…I can’t wait to hear what people think.”

Nope hits theaters on July 22, and Jupiter’s Claim makes its world-renowned studio tour debut at Universal Studios Hollywood on the same day.

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Keith P. Plain