IPG Mediabrands launches new talent attraction campaign, “We See You at Mediabrands”, featuring personal stories of why people join and stay
Campaign, broadcast across digital and social media, raises awareness of media careers with talent from historically excluded groups and non-traditional industry backgrounds
NEW YORK, July 13, 2022–(BUSINESS WIRE)–IPG Mediabrands today announced a new social media campaign, “We See You at Mediabrands”, aimed at reaching potential candidates from historically excluded groups and non-traditional industry backgrounds. The campaign features an array of employees from across the network’s global agencies and specialist brands, who share their personal and professional stories, including why they joined and why they stayed. It also features graphic videos that highlight the different types of media careers available within Mediabrands.
“A key aspect of our talent management strategy is to co-create a more inclusive culture by bringing in talent with different backgrounds, perspectives and lived experiences. And as we consider how to identify people we’d like to attract, develop messaging that’s compelling and reach them where they are, we asked ourselves, “What if we become our own client?” said Hermon Ghermay, Global Head of Culture at Mediabrands “We are uniquely positioned to use the same strategies, tools and resources that we use to grow our clients’ businesses to meet the challenge of attracting new people, and especially those from historically excluded groups, into a tight talent market.”
Ghermay developed the program alongside a team of DEI leaders and advocates across the Mediabrands network with expertise in talent analysis and sourcing, strategy, creative, planning and buying. “This incredible group of people approached this challenge with intention and intuition, helping us realize that our people are in fact our best story and our best truth tellers, and their stories show us and remind us of who we are at our best.” , she said. Employees from each brand – UM, Initiative, Mediabrands Content Studio, MAGNA, Reprise, Rapport and Orion – participated in the campaign. Jim DeBarros, EVP, Group Creative Director at Mediabrands Content Studio, who served as the campaign’s creative director, also shared his personal story.
“Based on my own experience and that of other professionals we have come into contact with, people want to work for companies that have flexible and inclusive cultures where they can feel like they belong and work alongside others who share their values,” said DeBarros, whose video details why he loves working at Mediabrands, where he feels supported both professionally and personally.
“It was a wonderful experience collaborating with this team and colleagues from across the Mediabrands network, who generously shared their origin stories,” DeBarros continued.
The campaign will run on TikTok, Snapchat and YouTube and is supported on Google. Longer talent stories will also be featured on Mediabrands’ career site and social media pages as well as internal platforms.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investments globally on behalf of its clients and delivers strategic services and solutions through its award-winning UM and Initiative full-service agency networks and through its innovative companies. specializing in Takeover Marketing, MAGNA, Orion, Rapport, Healix, Mediabrands Content Studio and IPG Media Lab. Mediabrands’ clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.
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Vice President, Global Corporate Communications